I would say that it is pretty safe to assume that most people in this world, especially business owners, aren’t fond of the idea of wasting money.

That is probably why you decided to read this article. 

The unfortunate reality is that a lot of business owners are wasting money on their ads every day, and they don’t even realize it.

If you have ever posted on Facebook about your business, you may have noticed that there is an option to ‘boost’ your posts. And if you have ever taken a glance at the Meta ads tool, you may have had a mini heart attack. 

Boosting your posts seems like it would be a fantastic tool for business owners wanting to run ads for their business, right?

You don’t have to deal with the headache that the Meta ads tool causes, and you can just click a button, pay a little bit of money, and start running ads for your business. 

Unfortunately, boost is not a great tool to run ads.

Let me take you through a scenario that illustrates why boost doesn’t work nearly as well as most people think. 

Imagine yourself running a food cart on a street corner…

But the street corner is empty.

This is not good, because obviously you need people to sell your food to!

So how do you go about getting more people on your street corner? 

Lucky for you, in this imaginary scenario, you have a secret weapon. 

This secret weapon has the power to multiply the people on the street corner, with only the click of a button. 

So, you click the button, and suddenly, the street corner is packed to the brim with people. 

There’s people getting in cabs, walking by talking to their friends, doing normal people things and you think “Wow, this is amazing! I am going to completely sell out of food now!”

But still, only a few people buy your food, and eventually, the street corner dies down, and you are thinking to yourself “What the f***? There were hundreds of people here and I barely sold anything!”

That is because the so-called ‘secret weapon’ that was able to fill the street corner to the brim, filled it with people who weren’t hungry. 

This is effectively how boost works

You might think that boosting your ads is going to ‘boost’ your sales, and it honestly seems like it would, because your ads are going to get a lot more likes and views, but it is being viewed by people who would never buy your product, ever!

Imagine if you could still grow your audience substantially, but you make sure that the ads are only seen by people who would buy your product. 

This is what the Meta ads tool is great at doing.

There are so many advanced features that the Meta ads tool uses, that you just don’t get access to when you boost your posts. 

You are missing out on all the targeting, the customization, and so much more, that makes Meta such a great way to get clients. 

Yes, I know it is overwhelming, and it can be a huge headache, but you really should be using the Meta ads tool, otherwise you are basically throwing money down the drain. 

Lucky for you, I have a guide to creating effective ads that hit your target audience in a meaningful way, that will help you make sure you aren't throwing money away on your ads.

PS. If you have read through the ad guide, and you still don’t want to do it yourself, or if you just don’t want to deal with it yourself, feel free to contact me using this link for a free marketing analysis, and we’ll find out how I can help.